The Renaissance of Social Media with Amber Figlow

Remotely Balanced Podcast
Written By Kristen Diaz

The bestie has officially stepped into the studio to chat about the state of social media. What is working? What is not working? How are we feeling collectively? And the million dollar question- how can we navigate it authentically?

From introverted marketing strategy, the potential downfall of analytics and the TikTok ban, Amber is getting to the bottom of everyone's frustration and coming back up with positive news- a social media renaissance.

Listen to see how she moves through the ups and downs of social media, content creation and the rituals she has in place when the innocent 5-minute jaunt on TikTok turns into doomscrolling. 

Show Notes

Key Takeaways:

  • People are feeling frustrated with social media platforms and are looking for more authentic experiences.

  • The downfall of analytics may be on the horizon, as people question the need for public metrics like followers and likes.

  • TikTok has become a powerful platform for connecting and learning, and its potential ban highlights the fear it instills in larger entities.

  • To create authentic content, lean into your strengths and what brings you joy, and don't be afraid to tell stories without sharing every personal detail.

  • Developing healthy habits and boundaries with social media, such as using the Pomodoro method and taking tech-free days, can help maintain a balanced relationship with the platforms.

Sound Bites

"We are all feeling frustrated with social media."

"We're coming into the age of the Renaissance with social media."

"TikTok has connected us in such a way that scares people."

Chapters

00:00 Introduction and Canva Create

13:41 The Rise of TikTok and Potential Ban

30:17 The Shift to YouTube

37:06 Creating Authentic Content: Joy and Strengths

Follow Amber:

Kristen Diaz https://www.vowandvast.com
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